Silly Thirty Reviews: Benefit's Fakeup Concealer for the Winter

Happy Wednesday everyone!  Here is another beauty review of something that has quickly become a holy grail product for me during this cold and very dry winter: I'm talking about Fakeup from Benefit. 

Fakeup is a concealer intended for covering darkness under the eyes.  It is a crease-control hydrating concealer that looks like nothing I have ever seen before.  The actual concealer is surrounded by a moisturizer.  Take a look:

 (Shade 01: Light is on the left and Shade 02: Medium is on the right)

When Fakeup first debuted, I had my misgivings about it.  I thought it was a gimmick.  Then, the winter weather hit.  It has been an exceptionally dry winter for me here in New York.  

My skin is already pretty dry and the concealer I was previously using - Timebalm from The Balm - while perfect for the warmer months, was emphasizing my fine lines and magnifying the crepe-factor that is going on there.  (Let me know if you would like a review of Timebalm in the comments section.)  It made me appear tired and old - not a good look.  It turns out that I need a little more of a moisture boost under the eyes for the colder weather.

I had a sample of Fakeup that I totally forgot about and "found" while getting ready one morning.  I must say, I was very impressed from the get-go.  I did not set this with powder because I knew for myself that it would totally defeat the purpose and make the area look dry and gross. 

For the duration of the day, my under eye area looked great.  It stayed moisturized throughout the day, no crepe-i-ness or fine lines emphasized.  I did not find that this stuff slid around (most likely because I needed the moisture boost so my skin was drinking this up) and it did not require any touch up.  

As far as the color range goes, it is very limited.  You have to pick between 01 light, 02 medium, and 03 dark.  Let's hope that Benefit will be coming out with some in-between shades for this concealer.  My skin tone is definitely more towards medium, but I like to blend the light and medium together for a brightened effect.

I was so impressed with the sample, that I went out and purchased the full sizes that evening at my local Ulta.  This concealer is now part of my everyday makeup routine. 

Fakeup costs about $24.00 US and you can find it online at Benefit.com; Sephora (in stores and online); Ulta (in stores and online); and a bunch of other online retailers.  If anyone else has used Fakeup - I would love to hear what you think!  Talk to you soon!

Full Disclosure (I should have been doing this with my earlier beauty posts): I purchased these products with my own money.  I did not receive any compensation of any kind in connection with this review.  These are my own opinions about this product.  I do not have any affiliation with any of the  products mentioned.  The links I have inserted are for your convenience for finding and researching these products.